Setup
As farm-to-table dining rises in popularity, Wendy’s needed to let consumers know the brand is on the forefront of the latest food trends. The challenge was to appeal to unsuspecting sustainability-minded food consumers while changing the common perception of what sort of products a fast food restaurant can offer.
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Strategy
Equip and empower culinary influencers with exciting information about Wendy’s latest offerings to share with audiences across social media to reach skeptical consumers.
BRAINSTORM FACILITATION
BRANDING STRATEGY
CAMPAIGN DEVELOPMENT
COPYWRITING
DESIGN
PHOTOGRAPHY
BRANDING STRATEGY
CAMPAIGN DEVELOPMENT
COPYWRITING
DESIGN
PHOTOGRAPHY
Wendy's Salads
Product Fact Booklet
Exclusive fact booklets amplify Wendy’s message of supply chain transparency by letting you see exactly what goes into their salads. Each page of transparent plastic features an individual ingredient. The pages line up to show each ingredient from which the complete salad is composed.
