For over fifty years, Pusateri’s has carved a niche as Toronto’s premier artisanal supermarket. This changed in 2016, when partnering with Saks 5th Avenue created the need to reposition themselves as a luxury food destination.
Today, this space is increasingly saturated with the expansion of high-end competitors. Now, Pusateri’s continued success depends on reinforcing their brand affinity through the luxury food wars.
All aspirational brands have a signature look - often imitated, but never duplicated. We established Pusateri’s signature look and defined their brand voice by planting a flag in Toronto’s famed foodie culture with larger-than-life food photography and by launching their video platform.
Several series of always-on social media content were produced year-after-year to capitalize on key events in each season throughout the calendar.