Setup
With the introduction of their web-based tax filing system, H&R Block launched a national campaign with a new message, “Everyone can file online for free.” Consumers needed to be made aware of the new service.
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Strategy
Amplify the successful television campaign by bringing it out from the digital realm and physically connecting its message to H&R Block’s trusted brick and mortar locations.
BRAINSTORM FACILITATION
CAMPAIGN AMPLIFICATION
COPYWRITING
DESIGN
EXPERIENTIAL MARKETING
PHOTOGRAPHY
ILLUSTRATION
CAMPAIGN AMPLIFICATION
COPYWRITING
DESIGN
EXPERIENTIAL MARKETING
PHOTOGRAPHY
ILLUSTRATION
Pixel People
Media Kit
Pixelated pirates, astronauts and the other unlikely compatriots were taken straight from H&R Block’s national TV commercials and brought to life with 3D printing.
Collectable play sets were distributed to prominent personal finance influencers and H&R Block locations across the country. The amplification campaign garnered over 1 million social media impressions.
