Setup
Philips had consolidated their entire portfolio of home appliances, personal care + health devices, and lighting, eager to reintroduce the newly titled Health Continuum into the Canadian market.
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Strategy
Develop and produce content tailored for a variety of distribution platforms, each selected to reach a certain product’s target demographic with maximum effect.
The campaign results were spectacular. The series of Pasta Maker spots alone achieved over 3 million unique social media impressions (through targeted online distribution and partnerships with food industry influencers).
BRAINSTORM FACILITATION
BRANDING STRATEGY
CAMPAIGN DEVELOPMENT
COPYWRITING
DESIGN
ILLUSTRATION
PHOTOGRAPHY
RECIPE DEVELOPMENT
SCRIPTWRITING
VIDEO PRODUCTION
BRANDING STRATEGY
CAMPAIGN DEVELOPMENT
COPYWRITING
DESIGN
ILLUSTRATION
PHOTOGRAPHY
RECIPE DEVELOPMENT
SCRIPTWRITING
VIDEO PRODUCTION
Pasta Maker
Branded Video
What better way to get people talking about Philips’ new Pasta Maker than for one of Canada’s most beloved chefs to start the conversation? CBC’s Christine Tizzard starred in a series of instructional lifestyle recipe videos, showing how easy it is to make delicious meals with fresh pasta.
PureRadiance
Product Packaging
Norelco
Grassroots Campaign
Fashion influencers tapped into their social communities by sharing our hand-drawn portraits of themselves sporting new facial hair. Sponsored articles extended the conversation, inspiring their followers to experiment with new looks using Philips’ Norelco product line.
Norelco
Branded Handbook
The Philips male grooming catalog was disguised as a style magazine. Prominent influencers enlightened readers with essential fashion trends, which were summarized with on-point copywriting and diagram photography. The personalization of grooming was explored through an array of tips and guides for morning routines, accessorizing, and traveling in style.
Lifeline
Documentary Series
To reach seniors, real Lifeline users were featured in branded video spots. The series offered a candid and tender look into how lives can be improved by the medical alert technology.
The series generated over 10 million impressions with 60 media placements at a cost of $0.004 per contact. In addition to creating tremendously positive tone throughout the senior community, this flagship Lifeline spot was placed into the permanent collection at the Philips Museum in Amsterdam.