Mastercard

Social Media Advertising

Setup

Mastercard was ready to introduce Canadians to Masterpass, their new time saving digital payment system. However, for most people, the notion of paying for things on-the-go with a single click in an app was a novel and intimidating proposition.

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Strategy

Consumers’ most common daily frustrations were reimagined as comedic animated spots showing the benefits of using Masterpass with partnering vendors.
ANIMATION
BRAINSTORM FACILITATION
COPYWRITING
ILLUSTRATION
MOTION GRAPHICS
SCRIPTWRITING
VIDEO PRODUCTION

A Better Way to Pay
Social Media Series
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