Setup
With Canada's uniquely restrictive and fluctuating cannabis advertising regulations, Spinach (The Cronos Group’s “carefree but not careless” brand) has a tricky tone to nail.
Relying solely on owned social media channels to define its positioning in the crowded cannabinoid market, each piece of content needed to be both noteworthy and attributable.
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Strategy
Little social moments are celebrated as big occasions with the recurring "Spinach with Friends" series. Clever filmmaking techniques evoked how creativity is heightened (and shared experiences are made more epic) with cannabis to go around. This succinct narrative formula surprised and engaged followers while being feasible to produce efficiently.
ANIMATION
BRAINSTORM FACILITATION
COPYWRITING
ILLUSTRATION
MOTION GRAPHICS
SCRIPTWRITING
VIDEO PRODUCTION
BRAINSTORM FACILITATION
COPYWRITING
ILLUSTRATION
MOTION GRAPHICS
SCRIPTWRITING
VIDEO PRODUCTION
Spinach With Friends
Social Media Series
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