EY is renowned for its thought leadership, illuminating critical but unseen problems faced by organizations. These issues, often subtle and complex, tend to be overlooked or misunderstood by businesses. The challenge is to ensure these profound insights resonate not just with technical experts, but with a broader audience beyond as well. How can people address the critical issues affecting their organizations if they don’t recognize them to begin with?
Every picture tells a story, doesn’t it? We transformed intricate business challenges into engaging narratives by adopting the universally accessible style of children's cartoons. This creative approach allowed us to distill complex issues into memorable, straightforward stories that resonate across various audiences.
To amplify the campaign’s impact beyond paid promotion, each animated spot became a catalyst for EY consultants to ignite conversations on social media and draw attention to our thought leadership content, micro-sites, and events, significantly enhancing engagement.
Social Media Series
The most common pitfalls of new cloud services are reimagined as simple and charming cautionary tales, presented as children's paper cutout animations, making the overwhelming world of enterprise cloud solutions accessible and engaging to a global audience.