Setup
EY needed to change employee behaviour around data protection, not just increase awareness. People understood the rules of data safety in theory, but in everyday situations they underestimated risk, delayed reporting, and simply moved on.
At the scale of a global firm, that isn’t just a communications problem. It’s a business risk.
Traditional compliance comms are easy to ignore in a workplace flooded with conservative internal messaging.
The challenge was to make everyday data risks feel immediate before small lapses became expensive incidents.
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Strategy
Instead of explaining the policy, we made the consequence impossible to miss.
We built a video campaign where each film targets one habit shift. Every spot follows the same logic: familiar behaviour > absurd escalation > and clear corrective action. The humour gets attention, but recognition of the behaviour is what makes the message useful.
To sustain engagement over a multi-month rollout, we avoided a single campaign “look.” Each release uses a distinct execution style (practical camera work, VFX-driven moments, or AI-generated scenes) while staying cohesive through tone, pacing, and narration.
BRAINSTORM FACILITATION
BRANDING STRATEGY
BRANDING STRATEGY
CAMPAIGN DEVELOPMENT
GENERATIVE AI
SCRIPTWRITING
VIDEO PRODUCTION
VIDEO PRODUCTION
Data Protection
Thematic SpotS
For select films, GenAI replaced traditional VFX pipelines entirely, making stranger scenarios faster, leaner, and easier to control.
Data Incidents
HERO Spot
Data incidents rarely look dramatic in real life, which is why people hesitate. When invisible risk appears as an emergency, the point is clear instantly: Report it the moment it happens, before things get out of control.
Roll Out
FORMATs
The result is a series designed for real viewing conditions: short, visually clear, and immediately actionable, whether encountered on office screens, laptops, or mobile devices.