H&R Block

Campaign Amplification

Setup

With the introduction of their web-based tax filing system, H&R Block launched a national campaign with a new message, “Everyone can file online for free.” Consumers needed to be made aware of the new service.

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Strategy

Amplify the successful television campaign by bringing it out from the digital realm and physically connecting its message to H&R Block’s trusted brick and mortar locations.
BRAINSTORM FACILITATION
CAMPAIGN AMPLIFICATION
COPYWRITING
DESIGN
EXPERIENTIAL MARKETING
PHOTOGRAPHY
ILLUSTRATION


Pixel People
Media Kit​​​​​​​

Pixelated pirates, astronauts and the other unlikely compatriots were taken straight from H&R Block’s national TV commercials and brought to life with 3D printing.
Collectable play sets were distributed to prominent personal finance influencers and H&R Block locations across the country. The amplification campaign garnered over 1 million social media impressions.
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