For decades, Canadians have known Maple Leaf Foods as the country’s largest cold cuts manufacturer, but as society’s understanding of health and nutrition steers away from these traditional product lines, the brand has determined to change with the times, transforming its image into an innovative producer of natural and sustainable protein.
Now, the challenge is to shift perception to what the evolving brand represents - not only with their products - but with their entire corporate culture as well.
It’s no surprise that a positive and healthy corporate culture results in natural and healthy food. The nuances of this culture are revealed through unscripted interviews with company employees on topics ranging from the importance of food safety to food innovation, to animal welfare practices.
We're For Real
CULTURE SOCIAL SPOT