As an established American brand, Almond Breeze’s domestic messaging confidently focused on positioning the quality of their product versus their competitors. However, surveys indicated that 70% of Canadians were only familiar with their competitor, Silk as a dairy-alternative brand.
Amplify the existing “Love At First Breeze” platform with a comprehensive In-and-Out-of-Home campaign to create mass awareness and brand recognition. Consumers were reached throughout their daily routines, from their commute to work, to shopping, and meal preparation.
The amplification familiarized Canadians with Almond Breeze and set the stage for future campaigns to position the brand as a well-known contender in the Canadian market.
Talk of the Town